AI calling for solar installers
The UK sees over 22,000 new solar installations every month. Every installer is chasing the same leads. Cason AI makes sure you're always first — qualifying intent, handling objections, and booking the survey before your competitors pick up the phone.
Avg solar contact rate
30%
industry benchmark
New UK installations per month
22k+
MCS 2025 data
Leads arrive after hours
52%
when no one responds
- Solar leads are shared across multiple installers — it becomes a pure speed race, and second place means no job
- Contact rates below 30% are common across the industry — most leads never get a meaningful first conversation
- Sales teams spend hours daily calling unqualified leads — homeowners without suitable roofs, renters, or those just browsing
- After-hours enquiries from homeowners researching in the evening go unanswered until the following morning — by then they've already booked a survey elsewhere
Cason AI is an AI calling agent built for solar installers and companies. The moment a lead submits a quote request, downloads a savings guide, or enquires about installation, Cason AI calls them — within 10 seconds. It qualifies homeownership status, roof suitability, energy usage, and budget, then books a site survey directly into your calendar. Your team arrives to qualified appointments, not cold callbacks.
Pickup rate on first attempt
70%
vs 22% industry avg
Conversion uplift within 10 seconds
381%
Harvard research
More surveys booked
3x
vs manual follow-up
A UK solar installer operating across three regions was purchasing shared leads from comparison platforms and running Google Ads. Their sales team of 5 was manually calling back during business hours — reaching roughly 28% of leads, with evening and weekend enquiries sitting until the following morning. By then, most homeowners had already booked a survey with a faster competitor.
Of leads reached on first call
71%
Increase in survey bookings
3.2x
After-hours lead contact rate
68%
After deploying Cason AI, every inbound enquiry received an instant callback — including evenings and weekends. Shared leads that previously went to competitors due to slow response were now being contacted first, consistently. Survey bookings tripled within 60 days with no additional sales headcount and no increase in lead spend.
AI calling for solar companies is an automated system that responds to inbound enquiries with an instant outbound voice call — using a conversational AI agent to qualify the homeowner, handle common objections, and book a site survey. Cason does this within 10 seconds of a lead arriving, 24 hours a day, including evenings and weekends when most solar enquiries currently go unanswered.
Solar leads are almost always shared across multiple installers simultaneously. The first company to make contact wins the survey booking in the vast majority of cases. Research shows that reaching a lead within 10 seconds can increase conversion rates by up to 381% compared to following up hours later. In a market where over 22,000 new installations happen every month in the UK alone, the installers winning the most jobs are simply the fastest to respond.
Cason AI uses a natural voice conversation to establish homeownership status, roof type and suitability, current energy usage, and budget. It handles common objections like upfront cost concerns and roof orientation questions naturally, without sounding scripted. Qualified leads — homeowners with suitable properties and genuine interest — are booked directly into your calendar. Unqualified leads are logged and can be moved into a long-term nurture sequence.
Yes. Cason AI's qualification script is configured to address the most common solar objections — upfront cost, payback period, roof angle and shading, planning restrictions, and HOA or leasehold constraints. It provides factual, confident responses based on your service offering, and only routes leads to your team once the objection has been handled and intent confirmed.
Most homeowners research solar in the evenings, after work. Cason AI operates 24/7 with no gaps — every after-hours enquiry receives an instant callback regardless of when it arrives. Leads contacted the same evening convert at significantly higher rates than those followed up the following morning, when the homeowner has already had time to book with a competitor.
Yes. Cason AI runs reactivation campaigns against aged lead databases — contacting homeowners who previously enquired but never converted. Given the rapid fall in solar panel costs and the introduction of new government incentives, many previously hesitant homeowners are now ready to move forward. Reactivation campaigns consistently surface high-quality pipeline at a fraction of the cost of new lead acquisition.
Yes. Cason AI scales from local installers handling 30 leads a month to national solar companies processing thousands. Each client runs on an isolated configuration with product-specific qualification logic, objection handling scripts, and CRM integration tailored to their setup and service area.
Explore how Cason works
Inbound lead
New lead enters the system
Instant call
Cason dials with a personalised approach in under 10s
Qualification
Qualifies the lead and collects all required information
Booked & tracked
Appointment scheduled or handed off, data logged for a smooth handover
Enter your details and Cason will call you instantly. Experience how it qualifies, responds, and books in real time.
Cason will call this number within 10 seconds of submission.
Your number will only be used for this demo call.
What happens next
Submit your details
Fill in your name, number, and industry. Takes 30 seconds.
Cason calls within 10 seconds
Your phone rings. It's Cason — the same AI your leads will speak to. Answer it.
Experience the conversation
Cason will introduce itself, qualify your interest, and demonstrate exactly how it handles a real lead interaction.
Book your consultation
After the call, book a consultation to discuss implementing Cason in your business.
Stop losing leads you've already paid for.
Cason calls, qualifies, and books your leads instantly. No delays. No missed opportunities.